Judson University Offers New Adult Undergraduate Degree in Communications Management
(Elgin, IL June 29, 2010) Judson University is offering a new adult undergraduate major this fall in Communications Management.
The Bachelor of Arts in Communications Management helps students gain leadership skills to manage communication in a variety of fields and disciplines. The program prepares students to blend these leadership skills with creative and technical skills to make decisions and implement communication strategies. One unique aspect of this major is the study of how and when and if to incorporate social media tools to forward organizational goals.
The format of the program allows students to balance family and work lives while earning their degree. The courses include topics in leadership, strategy, new media, public relations, corporate communications, and innovation. Students meet one night a week and occasional Saturdays, and generally stay with the same group of students for the program.
“We’re excited about this new major at Judson University and the doors it can unlock for our students,” states Acting Program Director Jennifer Mattingly. “Communications Management is a quickly changing field, and this new program offers student the ability to keep pace. Not only will they learn the practical communications and technical skills to create a communications plan, they will also hone key strategic and decision making skills to help them continue to meet the needs of the marketplace. It’s a highly translatable and marketable degree for the workplace.”
According to the Bureau of Labor Statistics 2010-11 Occupational Handbook, jobs in communications fields will see a 7 to 13% growth from 2008 to 2018. BLS has reported the following: “college graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities. In particular, employers will seek those who have the skills to conduct new types of advertising, marketing, promotions, public relations, and sales campaigns involving new media, particularly the Internet (http://www.bls.gov/oco/ocos020.htm#outlook).”
The new major is part of the accelerated degree programming the university offers to students, which allows busy adults to manage the time demands of life while attending school full-time. Students can start out in the program without any college credit or transfer in up to 78 credits from another regionally accredited institution.
Judson University has offered the adult undergraduate degrees for over 15 years, and has seen over 2,100 students graduate. Programs are offered on Judson’s main campus in Elgin, IL; Elgin Community College; Rockford, IL; and online. For more information on the new Communications Management major or Judson’s other programs, please visit www.JudsonForAdults.com or call Gerry Mravik at 847-628-1526.