Adult Professional Studies Catalog - Program Offerings - Communications Management | Judson University Christian College

Communications Management

Major Description

The Communications Management major is designed for managing communications in a variety of fields. This program prepares students to effectively blend leadership, innovative, and technical skills to work across multiple disciplines. Graduates are equipped to lead creative people and projects and to use a variety of communications strategies, technologies, and new media tools to forward organizational goals.

Learning Outcomes

  • Understand and apply communication principles to a wide variety of communication issues and scenarios.
  • Develop competencies in oral and written communication from media to organizational applications, choosing the style and medium most appropriate to the audience.
  • Approach communication and leadership challenges with both creative and analytical thinking.
  • Cultivate an understanding of design and its importance in achieving communicative objectives.
  • Manage public and media relations by applying traditional and new media strategies for communication, including cultivating public opinion, preparing for media interviews, and managing crisis communication.
  • Select and integrate appropriate technologies and digital tools to support collaborative, interactive, and promotional communication within organizations and between organizations and their constituencies.
  • Explore areas of organization behavior and human communication at individual, group, and organization levels.
  • Use analytical and administrative skills to create strategic communication and media campaigns.
  • Apply sound leadership principles and creative project management skills to effectively lead people and teams with diverse talents and skills for common goal achievement.
  • Create a framework for understanding legal, ethical, and Christian-based principles as they relate to communication and leadership.

Core Requirements

3   LDB322   Managerial Communications
3   LDB392   Research Methods
3   LDB357   Principles of Management and Leadership
3   LDB481   Faith and Life Issues
3   LMM326   Organizational Behavior and Development
3   CMM309   Applied Communications Theories
3   CMM311   Media Writing and Techniques
3   CMM328   New Media Investigation and Application
3   CMM321   Public and Media Relations
3   CMM332   Evaluating and Interacting with Design
3   CMM458   Leading Creative People and Projects
3   CMM470   New Media and Public Relations Strategies
3   CMM465   Strategic Planning for Communications
2   CMM360   Conflict and Negotiation
1   CMM483   Innovation
2   CMM485   Communications Management Capstone
 CMM496   Communications Management Portfolio

Judson University, Shaping Lives that Shape the World