The Communications Management major is designed for managing communications in a variety of fields. This program prepares students to effectively blend leadership, innovative, and technical skills to work across multiple disciplines. Graduates are equipped to lead creative people and projects and to use a variety of communications strategies, technologies, and new media tools to forward organizational goals.
- Understand and apply communication principles to a wide variety of communication issues and scenarios.
- Develop competencies in oral and written communication from media to organizational applications, choosing the style and medium most appropriate to the audience.
- Approach communication and leadership challenges with both creative and analytical thinking.
- Cultivate an understanding of design and its importance in achieving communicative objectives.
- Manage public and media relations by applying traditional and new media strategies for communication, including cultivating public opinion, preparing for media interviews, and managing crisis communication.
- Select and integrate appropriate technologies and digital tools to support collaborative, interactive, and promotional communication within organizations and between organizations and their constituencies.
- Explore areas of organization behavior and human communication at individual, group, and organization levels.
- Use analytical and administrative skills to create strategic communication and media campaigns.
- Apply sound leadership principles and creative project management skills to effectively lead people and teams with diverse talents and skills for common goal achievement.
- Create a framework for understanding legal, ethical, and Christian-based principles as they relate to communication and leadership.