Director of Marketing and Communication

REPORTS TO: Executive Vice President

JOB DESCRIPTION:

This is a full-time, 12-month position reporting to the Executive Vice President. The Director of Marketing and Communications is responsible for providing leadership and overall direction to the Judson University marketing and communications activities. This position is responsible for the development and implementation of a strategic marketing and communications program designed to enhance the visibility and reputation of the School and reinforce its identity among its internal and external constituencies.

Primary Responsibilities

• • Develop and implement integrated marketing and communication master plan that will advance the university’s brand, mission, goals, and enrollment and fundraising objectives.
  • Consult with each of the school’s areas on unit-level marketing requirements and coordination.
  • Provide advice and guidance for the development, implementation, and leveraging of marketing plans in and by each area and for coordination of marketing plans across the School.
  • Develop and present appropriate marketing and communication analytics and strategies to senior leadership.
  • Identify and leverage opportunities for promoting and marketing the school and for effective utilization of resources.
  • Provide expert advice on marketing planning, public relations and promotion strategies to improve national rankings and increase student base.
  • Manage the university’s print, digital, and broadcast advertising, along with social media marketing and university website.
  • Supervise marketing, public relations, web, and creative staffs, ensuring effective workflow for regularly scheduled operations, as well as impromptu work requests and needs.
  • Analyze and condense research findings to develop benchmark criteria and measure the effectiveness of marketing initiatives.
  • Ensure online, digital, and off-line strategies are consistent and support institutional and division brand objectives. Ensure adherence to strategies throughout the university.
  • Contract with freelance writers, videographers, and photographers as necessary.
  • Lead university crisis communication team.
  • Serve on key university committees.
  • Other duties as assigned.

QUALIFICATIONS:

• Candidates must be in agreement with the Evangelical mission of the University.
• Bachelor’s degree in a related field (Master’s degree, desirable) with experience in progressively responsible positions in marketing, business development, public relations, communications, and management, working with the business community and/or professional organizations.
• Experience in team management. Demonstrated skill in developing, motivating, guiding and collaborating with a professional and student team. Ability to work effectively and provide direction and leadership under stringent deadline requirements.
• Must be innovative, creative, entrepreneurial, proactive and resourceful. Ability to integrate various media to maximize resources over many channels to promote messages as planned.
• Proven excellent interpersonal skills in working with a variety of people to gather needed information, recommend strategies, solve problems and produce effective marketing materials. Demonstrated organizational ability, including ability to work on multiple projects with competing deadlines and to establish goals and workload priorities.
• Extensive background in integrated marketing planning and current marketing strategies.
• Demonstrated ability to provide creative direction, analyze situations and give sound professional judgment on integrated marketing, branding and communication strategies.
• Demonstrated skill in message development, audience identification and communications management in alignment with institutional goals.
• Demonstrated ability to develop and implement long-range integrated marketing and communication plans. Demonstrated experience and in-depth knowledge of market research methods and techniques, including ability to design quantitative and qualitative research projects and programs, manage data collection and vendors, analyze findings and interpret and report results.
• Knowledge of advertising, print and broadcast media purchasing, and print production. Demonstrated knowledge of Web and electronic marketing.
• Ability to communicate articulately, verbally and in writing. Ability to use written language accurately and creatively, to recognize and use correct English grammar, spelling and punctuation.

Applicants must apply through the Judson University website and submit one pdf document that includes a letter of interest, resume, recruiting plan (two pages maximum), and names/contact information for at least three professional references.

SALARY & BENEFITS:

Salary is commensurate with education and experience. Benefits for full-time employees include a tuition waiver program for employee and dependent (pro-rated by year until employed for four years), medical and dental insurance, paid vacation, holidays and two personal days per year.