In the Judson University Marketing program, we focus on customer needs and how every marketing decision concentrates on fulfilling those needs. Through the study of consumer behavior, marketing research, event planning, professional selling, and social media marketing, we emphasize the value that each marketing function will provide to our customers.
We analyze how product development, advertising, pricing, and digital marketing benefit consumers.
Why Marketing at Judson?
Marketing students have access to professional involvement, such as touring local businesses and observing their marketing efforts, consulting for a business client to provide marketing research, and designing press releases that highlight new products and services.
Experience and development
You will benefit from experience in:
- Developing a marketing plan
- Creating a marketing strategy
- Marketing a product
- Analyzing and interpreting consumer data
The business department at Judson University provides many different events and opportunities to make professional connections with people helping students build up their network and skills in the professional environment.
The Judson University Graduate program offers a number of post-graduate degrees for those with a Management undergraduate education including an MA in Organizational Leadership and an MBA.
Learn more about the other programs offered in the Business Department.
A Unique & Professional Experience
The Business department at Judson University provides students with a variety of opportunities to develop professional skills in the business environment.
Shark Tank Event
Thursday, Nov. 16, 2023, at 7 p.m. at Herrick Chapel
Inspired by the reality business pitch series “Shark Tank” on ABC, Judson’s annual event engages the student body and fosters creativity and entrepreneurship for students within all majors. Students prepare a pitch for their own business and deliver their presentation before a panel of judges. These judges are chosen for their leadership in local businesses.
Follow the Business Department
Get Real World Experience
The Marketing program offers an internship during your junior and senior years. Judson students have interned at places like:
- Elgin Chamber of Commerce
- The Chicago Auto Show
What Can You Do with a Marketing Degree?
Judson graduates from the Marketing program have gone on to work as:
- Marketing Managers
- Digital Marketers
- Product Managers
- Senior Merchandise Planners
- Event Planners
- Brand Managers
- Social Media Coordinators
- Research Analysts
- Public Relations Directors