Marketing

Business student at event

Program Overview

In the Judson University Marketing program, we focus on customer needs and how every marketing decision concentrates on fulfilling those needs. Through the study of consumer behavior, marketing research, event planning, professional selling, and social media marketing, we emphasize the value that each marketing function will provide to our customers. 

We analyze how product development, advertising, pricing, and digital marketing benefit consumers.

Student attending a networking event

Why Marketing at Judson?

professional involvement

Marketing students have access to professional involvement, such as touring local businesses and observing their marketing efforts, consulting for a business client to provide marketing research, and designing press releases that highlight new products and services.

Experience and development

You will benefit from experience in:

  • Developing a marketing plan
  • Creating a marketing strategy
  • Marketing a product
  • Analyzing and interpreting consumer data

Program Network

The business department at Judson University provides many different events and opportunities to make professional connections with people helping students build up their network and skills in the professional environment.

Post-Graduate Opportunities

The Judson University Graduate program offers a number of post-graduate degrees for those with a Management undergraduate education including an MA in Organizational Leadership and an MBA.

Blossoming tree on campus

Business Department

Learn more about the other programs offered in the Business Department.

A Unique & Professional Experience

The Business department at Judson University provides students with a variety of opportunities to develop professional skills in the business environment.

Shark Tank Event

Thursday, Nov. 17, 2022 at 7 pm at Herrick Chapel

Inspired by the reality business pitch series “Shark Tank” on ABC, Judson’s annual event engages the student body and fosters creativity and entrepreneurship for students within all majors. Students prepare a pitch for their own business and deliver their presentation before a panel of judges. These judges are chosen for their leadership in local businesses.

Business student giving a presentation

Follow the Business Department

Office of Admissions

Contact

Faculty Headshot
Joyce Shotick
Business Department Chair
Business students interning at the Chicago Auto Show

Get Real World Experience

The Marketing program offers an internship during your junior and senior years. Judson students have interned at places like:

  • Elgin Chamber of Commerce
  • The Chicago Auto Show
  • Angularis
Student speaking at campus event

What Can You Do with a Marketing Degree?

Judson graduates from the Marketing program have gone on to work as:

  • Marketing Managers
  • Digital Marketers
  • Product Managers
  • Senior Merchandise Planners
  • Consultants
  • Event Planners
  • Brand Managers
  • Social Media Coordinators
  • Research Analysts
  • Public Relations Directors

Find Success at Judson

The Judson community was an integral piece of the puzzle for me as I matured from a high school kid at 18 into an adult at 22. As a triple major in Management, Marketing, and Communications, Judson was somewhere I could be taught, but also somewhere I could begin teaching others and and also take a stand for my beliefs because I believed them, not because I was being told to believe them.”
Alumnist Headshot
Ethan Adams2015 Graduate, Chief Marketing Officer, Angleris | Chicago, IL