Jeff Price
Associate Professor, Chair, Business Department
Professor Jeff Price has an MBA from the University of Michigan and 30+ years of marketing and strategic planning experience at Kraft General Foods, Frankel, Co., and as a consultant to numerous Fortune 500 and non-profit clients.
Professor Jeff Price began his career in sales at Lanier Business Products where he was Salesman of the Year, before returning to the University of Michigan for his MBA. After graduation, he spent years at Kraft General Foods, holding roles in brand management, consumer/corporate promotions, in-store marketing, and sports and event marketing where he managed KGF’s Olympics sponsorship.
He then became the Vice President of Strategic Planning for Frankel, Co. (the largest promotional marketing firm in the world at the time), and led their sports marketing and entertainment marketing groups. He has been a management consultant to Fortune 500 companies including ServiceMaster, Benevia, Ameritrade, M&M Mars, as well as advertising/promotion agencies, and non-profit organizations.
He served as an adjunct and Associate Professor at Trinity International University for 19 years, teaching economics, marketing, management, and ethics classes. He visits retirement homes and hospice with two therapy dogs, plays piano and guitar in the band at church, and enjoys golf, hiking, and boating.
MBA: University of Michigan, Ann Arbor, MI
BA: DePauw University, Greencastle